In a recent discussion, Google’s John Mueller addressed the query regarding why a website with “good SEO” fails to achieve a high ranking, even in situations of low competition. While his response might initially appear contentious, his insights from the Google Answers app merit thoughtful consideration. According to Mueller, achieving a higher ranking encompasses a blend of various factors that extend beyond technical optimization. He emphasized that while technical aspects like keywords, backlinks, and site structure remain crucial, user experience, relevance, and the quality of content are equally pivotal. google answers website In this context, the Google Answers assistant from the Google Answers help center serves as a valuable resource for webmasters and digital marketers to access authoritative guidance. Mueller highlighted that search engines aim to deliver results that not only align with technical parameters but also offer genuine value to users, google answers help cente.
This comprehensive approach ensures that the ranking process isn’t solely determined by automated algorithms, fostering a more accurate and user-centric search environment. While technical SEO remains essential, Mueller’s insights from the Google Answers for experts underscore the necessity of a holistic strategy that encompasses both technical and user-oriented aspects for long-term success.
Good SEO But Poor Ranking?
Table of Contents
Numerous individuals claim to have thoroughly absorbed “all” there is to know about SEO, believing they possess comprehensive knowledge. However, they often find themselves at the initial stages of their learning journey.
Recognizing the extent of one’s ignorance can be challenging until setbacks highlight gaps in knowledge.
This perspective offers insight into the backdrop of the question John Mueller addressed, although his response diverges and presents an entirely valid viewpoint.
Why Does A Site Rank Poorly Despite Good SEO?
The individual who posed the question was feeling frustrated due to their current circumstances, where there is limited competition, despite them implementing what they believe to be effective SEO practices. In response, John Mueller acknowledged the limitations of Google’s SEO guidance.
They asked:
“Why isn’t my website achieving a good ranking even though the competition is low and I’ve implemented strong SEO practices? I’ve taken care of elements like having a sitemap, ensuring my pages are indexed, regularly updating the content, building backlinks, and optimizing on-page factors.”
But my site is still not in the top 200 results for my keywords.”
Mueller mentioned that Google’s guidance primarily focuses on technical aspects of SEO, such as structured data, page speed, and content quality, but doesn’t delve into site promotion.
He specifically highlighted this aspect that Google doesn’t extensively cover – the promotion of a google answers website
Mueller responded:
“I see this kind of question often.
Google tends to focus on various technical aspects when it comes to talking about SEO, but you need to do more.”
Web Site Promotion And SEO?
He continued:
“A good way to think about this is to compare it to the offline world.
When it comes to books, does a good cover photo, a reasonable sentence length, few misspellings, and a good topic mean that a book will become a best-seller?
Or, in the context of a restaurant, does using the correct ingredients and maintaining a hygienic kitchen guarantee a substantial influx of customers? While it’s important to address the technical aspects diligently, achieving success entails more than that.
At a certain point, google answers website the task of optimizing and promoting a website might appear overwhelming. However, promoting a website encompasses various activities, such as participating in podcasts, delivering talks at conferences to establish connections with the press and industry professionals, utilizing radio, creating YouTube videos, and utilizing advertising – all of which contribute to site promotion.
Nevertheless, google answers assistant, if a website struggles to achieve good rankings for keywords with low competition, it could indicate that there’s more to learn about SEO. It’s important to maintain an open mindset regarding SEO and avoid assuming that you already possess complete knowledge.
The field of SEO contains nuanced information accumulated over more than 20 years, and it’s surprising where gaps in understanding might lie.
For more insights, google answers assistant; you can listen to the Google SEO office hours starting at the 3:28 minute mark.
A good internal linking structure and quality backlinks are important to rank high. google answers for expert crawls the web, following each link it finds, so if your links are lacking it can cause you problems with ranking.
google answers for expert: The most common reasons a website isn’t ranking in Google are usually related to keyword choices, overemphasis on keyword usage (instead of real on-page SEO), lack of in-depth content about core topics, poor click-through rates, penalties, and in some cases, not optimizing for YouTube or local search
No high-quality backlinks, google answers help center
That’s why it’s vital to earn backlinks for your content. If your SEO isn’t working, it may be because your content doesn’t have any backlinks — or because it has the wrong backlinks. Your backlinks should be from reputable websites in your industry.
